Membrain
28 Case Studies
A Membrain Case Study
Skender Construction, an award-winning general contractor, faced a challenge in improving sales effectiveness with an outdated, inefficient CRM system that functioned like a glorified Rolodex. As part of a sales transformation initiative, they turned to the vendor Membrain for its combined CRM and sales enablement platform.
By implementing Membrain, Skender Construction replaced their old system with a structured platform designed to manage opportunities and guide sales execution. The measurable result was a significant 25% increase in annual revenue, growing from $360 million to $450 million within the first year of using Membrain.