Case Study: Scania Mining achieves 25% revenue growth and 50% net profit increase with Membrain

Scania Mining use Membrain to Implement Global Solution Selling Strategy

Scania Mining faced increasingly complex, long sales cycles in the mining industry where buyers scrutinized total cost of ownership and multiple stakeholders were involved. Conventional CRM tools couldn’t capture Scania’s new solution-selling approach, so Scania Mining engaged Membrain and its Sales Improvement Platform to support and operationalize the Scania Solution Sales Process worldwide.

Membrain implemented the tailored process with templates, training and full pipeline visibility, enabling sales teams to package trucks with services and qualify opportunities consistently. In Australia this drove a 25% increase in revenue and a 50% rise in net profit, expanded market share, and accelerated rollout—seven new markets planned to go live within a year—demonstrating Membrain’s measurable impact.

Scania Mining

Sven-Erik Gustafsson

Sales Director