Case Study: SalesStar achieves 67% win rate increase with Membrain

Salesstar Partners With Membrain To Drive 67% Win Rate Increase

SalesStar, a leading sales development consultancy based in Auckland, New Zealand, struggled with a mainstream CRM that provided poor pipeline visibility and left deals slipping through the cracks just as the company planned expansion into Australia and North America. Needing a solution that would codify their documented sales process and drive user adoption, SalesStar selected Membrain’s sales enablement CRM to replace their failing system.

Membrain mapped SalesStar’s staged sales process, enforced activity-based accountability, and delivered clear KPI reporting and prospecting controls—resulting in a 67% increase in win rate, a 3x increase in average deal size, and 26% of reps exceeding quota. With Membrain, SalesStar gained real-time pipeline visibility, higher user adoption, and measurable improvements in sales effectiveness and coaching.

SalesStar

Katharina Davey

General Manager