Case Study: Prima Ressource Inc. achieves 15–30% sales increases and stronger client retention with Membrain

Prima Ressource Improves Consulting Engagements with Membrain

Prima Ressource Inc., a Montréal-based sales consulting firm, faced a common problem: clients used a variety of CRM systems but tracked the wrong information inconsistently, making it impossible to prove whether consulting advice actually drove sales improvements. To address this, Prima Ressource Inc. adopted Membrain’s sales enablement CRM / sales improvement platform to standardize how sales processes are managed and measured across its client base.

Using Membrain, Prima Ressource Inc. standardized client sales processes, mapped and implemented them in hours, and began delivering a staged pipeline to clients within four to six weeks while monitoring daily activity and coaching proactively. The results: clients report 15–30% increases in sales attributed to Prima Ressource’s work, reduced client turnover, longer engagements, and new revenue-generating services (such as monthly CEO pipeline reviews)—all enabled by Membrain.

Prima Ressource Inc.

Frederic Lucas

Sales Consultant