Case Study: Affinitext accelerates sales onboarding with Membrain

How Affinitext onboarded new salespeople fast and effectively

Affinitext, a SaaS company from New Zealand, faced significant challenges with its global sales team's onboarding and performance. Dissatisfied with the rigidity of Salesforce, they needed a more dynamic tool to reduce the steep learning curve for new hires, enable knowledge sharing across different geographic locations, and capture the wisdom of experienced salespeople to train new recruits effectively. They turned to the vendor, Membrain, for a solution.

Membrain provided a dynamic sales enablement platform that embedded coaching, tips, and relevant materials directly into the sales process. This solution delivered individualized guidance to salespeople at the precise moment they needed it, which dramatically accelerated onboarding and performance. For Affinitext, the results included a streamlined sales process, the ability to develop good salespeople into top performers, and the confidence to support their planned expansion into new markets. Membrain became a core part of their business operations.

Affinitext

Mike Thomson

Managing Director