Membrain
21 Case Studies
A Membrain Case Study
Skender Construction, a Chicago-based general contractor, was stuck using a “glorified Rolodex” style CRM that hindered consistent sales processes and knowledge transfer across dispersed teams. As part of an organization-wide sales transformation, Skender Construction replaced their old system with the Membrain sales enablement CRM platform to better manage their sales process and drive adoption.
Membrain embedded deal-specific org charts, notes, notifications and mobile logging directly into Skender’s workflow, eliminating separate spreadsheets and work-arounds while enabling faster, more personalized follow-up and easier knowledge transfer. The Membrain platform and support team helped Skender achieve 25% growth in one year—growing revenue from $360M to $450M—while improving team alignment, adoption, and response times.
Brett Opie
Vice President of Sales