Case Study: Global Marine Group re-energizes sales execution with Membrain

Global Marine Group re-energizes sales with Membrain across 165 years of operations

Global Marine Group, a market leader in offshore engineering and underwater services, faced a challenge with their existing CRM, Salesforce. Despite being a world-class product, their heavily customized installation had become outdated and was limiting the team's productivity, failing to support their sales effectiveness. This led them to seek a new solution from the vendor, Membrain.

By implementing Membrain as their new sales platform, Global Marine Group re-energized its sales approach. The nature of customer conversations began to change, and sales leaders adopted a more focused approach to improving key performance indicators. While specific numbers are not provided, the results included improvements in qualified lead velocity and win rate. Membrain provided the structure needed to make their sales process more predictable and effective.

Global Marine Group