Case Study: Analitek achieves 66% revenue growth and doubled win rates while scaling nationwide with Membrain

Analitek fuels nationwide growth with membrain

Analitek, a laboratory products distributor expanding from a regional firm to a nationwide organization, needed to scale its sales operations without losing effectiveness. To formalize their sales process and integrate with existing tools, Analitek chose Membrain’s sales effectiveness platform (used in place of a traditional CRM) to provide structured stages, milestones and a visual interface for the team.

Working with Membrain, Analitek built its current sales process into the platform, drove 100% user adoption and established consistent data capture and qualification. The result: exponential opportunity growth, doubled win rates (from ~1 in 4 to 1 in 2), 2x quota attainment (from ~50% to >100%), accurate pipeline forecasting, 66% top-line revenue growth and expansion to 5 divisions with 20+ sales reps.

Analitek

Roberto Scott

Sales Director