Case Study: Snow & Ice Management Association achieves centralized data, higher member engagement, and increased non‑dues revenue with MemberSuite

Snow & Ice Management Association - Customer Case Study

The Snow & Ice Management Association faced fractured operations from eight data silos, a custom-built AMS without an API, and time-consuming manual reporting that demanded hours of staff time. To modernize IT and treat membership as a strategic asset, the association selected MemberSuite and its association management software (AMS) to become a centralized database of record.

MemberSuite integrated multiple platforms via its open API, added SSO and financial GL coding, consolidated six years of data, and eliminated redundant third-party tools (including a $6,000-per-year event system). As a result, Snow & Ice Management Association cut report generation from about six hours to under five minutes, reduced remaining data silos, improved revenue recognition and exhibitor sales tracking, and used targeted outreach to non-members to generate $4,380 in additional event revenue.

Snow & Ice Management Association

Brian Birch

Chief Operating Officer