Case Study: New Jersey Business and Industry Association achieves 30–40% reduction in staff time on member services with MemberSuite

New Jersey Business and Industry Association - Customer Case Study

The New Jersey Business and Industry Association (NJBIA), the nation’s largest statewide employer association representing 17,000 organizational members and staffed by 49 full‑time employees, faced a highly customized, brittle AMS that made upgrades costly, reporting slow (reliant on a few SQL users), and left members without online self‑service. To address these challenges they selected MemberSuite and its cloud‑based Association Management Software (AMS) to replace their legacy system.

MemberSuite implemented a cloud AMS with a custom‑branded member portal, an easy staff console, and strong Open API integrations (including their WordPress site and email marketing platform). As a result, NJBIA reduced staff time spent on member service calls by 30–40%, captured email addresses for about 90% of members, lowered upgrade costs through free cloud updates, and enabled staff to run their own queries and targeted campaigns to improve retention and segmentation—outcomes driven by MemberSuite’s platform and integrations.

New Jersey Business and Industry Association

Vincent Schweikert

Chief Marketing Officer & Publisher