Case Study: Michigan Society of Association Executives achieves higher AMS ROI with MemberSuite's Customer Success Manager

How MemberSuite’s Customer Success Manager Helps the Michigan Society of Association Executives Maximize the ROI on Their AMS

The Michigan Society of Association Executives (MSAE), the professional association supporting associations across Michigan and provider of a widely used CAE exam prep course, needed to maximize ROI from its association management system and get more proactive, tailored support. MemberSuite provided a dedicated Customer Success Manager (CSM) to understand MSAE’s operations, align the AMS to their workflows, and deliver ongoing advisory and training services.

MemberSuite’s CSM program delivered regular calls, hands-on coaching, guided training, and a direct advocacy channel to product and support teams, which helped MSAE clean up accounts receivable, streamline investigations, and adopt new features (including upcoming Awards and Competitions training). As a result, MSAE reports increased productivity and satisfaction with MemberSuite, faster resolution of support issues, and better alignment of the AMS with their evolving business needs.

Michigan Society of Association Executives

Denise Amburgey

Chief Financial Officer