Case Study: Cosmetologists Chicago achieves cleaner data and higher trade show revenue with MemberSuite

Cosmetologists Chicago - Customer Case Study

Cosmetologists Chicago, which runs America’s Beauty Show and advocates for the salon industry, faced the challenge of moving from an association management company to self-management while maintaining data integrity across 300,000+ records and supporting a large annual trade show (ABS draws ~90,000 attendees and 360 exhibitors). The organization needed an easy-to-use association management system and strong integrations to avoid data silos, so they kept and relied on MemberSuite’s AMS, Knowledge Base, sandbox testing environment, and API-driven integration.

MemberSuite enabled Cosmetologists Chicago to train staff quickly, standardize fields and business rules, and tightly integrate membership data with their event platform. The result: cleaner data, faster event setup and registrations, and measurable improvements — MemberSuite reduced registration by 12 fields (saving 3–4 minutes per registrant), increased conversion/impulse purchases, automated pricing and receipts, and empowered CC to segment data for targeted sales and revenue growth.

Cosmetologists Chicago

Hanna Ayoub

Membership Registration & Education Product Developer