Case Study: Joan Butts Bridge grows paid memberships and online lesson access with MemberSpace

Joan Butts Bridge - Customer Case Study

Joan Butts Bridge, an online bridge card game improvement course for 1,200+ paid members, needed a way to move beyond a third-party setup and free content while serving an older audience that values simplicity. Using MemberSpace with their Squarespace site, they wanted to handle memberships, payments, and member-only access in one place.

MemberSpace helped Joan Butts Bridge launch a three-tier membership model—Free, Silver, and Gold—with protected lesson libraries, unlimited hand play for paid members, and easy-to-find login and navigation areas. The result was a more seamless membership experience, stronger conversion tools like free challenge hands and sample lessons, and measurable engagement including monthly email opens up to 60% and regular spikes in new members signing up.

Joan Butts Bridge