Case Study: Marietta Business Association achieves 49% increase in paid memberships with memberplanet

Marietta Business Association Increases in Paid Memberships by 49%

Marietta Business Association (MBA), the premier business organization in Marietta, Georgia, was hampered by “archaic” member management software that required volunteers to spend 20+ hours a month on administration. After a failed transition with another provider and a review of 15 vendors, MBA selected memberplanet’s membership-management platform (including a new website and mobile app) to streamline membership, events, payments, and communications.

memberplanet’s onboarding and support teams completed a seamless implementation in under a month, provided targeted training, and consolidated event registration, payments, RSVPs, and member communications on one platform. As a result, MBA saw a 29% increase in total members, a 49% rise in paid memberships, a 19% jump in annual luncheon attendance, and a 167% increase in luncheon revenue—while volunteer administrators regained substantial time and a more professional presence attracted larger companies.

Marietta Business Association

Angella Ocheltree

Vice President