Case Study: Zeta Phi Beta Sorority, Inc. (Epsilon Rho Zeta chapter) achieves 247% increase in online event revenue with memberplanet

How the Epsilon Rho Zeta Chapter of Zeta Phi Beta Uses memberplanet’s Events Features to Boost Revenue by 247%

Zeta Phi Beta Sorority, Inc.’s Epsilon Rho Zeta chapter in Northern Delaware struggled to plan and fund its own events because members paid by cash or check, creating manual tracking, bounced checks, and time-consuming follow-ups. To solve this, the chapter partnered with memberplanet and adopted memberplanet’s Events features, online payments, mass emailing and mobile tools to modernize dues collection and event management.

memberplanet’s platform enabled online donations, RSVPs, automated tracking and reporting, and electronic registration packets, which streamlined administration and improved transparency. As a result, the chapter’s online revenue for its three largest events rose by 247%, ad purchase sales grew 792% over three years (High Tea ad revenue rose from $70 to $625), Finer Womanhood High Tea proceeds climbed from $2,835 to $10,100, and overall costs and manual workload were significantly reduced.

Zeta Phi Beta Sorority, Inc.

Michelle Mack-Williams

First Vice President