Case Study: Option Alpha achieves rapid growth — nearly 30,000 members and $17,531 one-week upsell revenue with MemberMouse

Option Alpha - Customer Case Study

Option Alpha, an industry leader in options trading and education with more than 5.4 million annual visitors and nearly 30,000 active members across 42 countries, needed a scalable way to manage membership tiers, recurring billing, course and product access, and streamlined checkout/upsells. They implemented MemberMouse to handle membership levels, checkout, upsells, recurring billing and dynamic content delivery via SmartTags/shortcodes.

MemberMouse served as a one‑stop solution and reportedly paid for itself on install, enabling 1‑click upsells that converted at 47% and generated $17,531 in under a week, supporting sales of $14.95 and $59 products via dynamic shortcodes, and helping grow membership from under 450 to nearly 30,000 in two years. MemberMouse’s built‑in checkout, 1‑click upsell process and Lifetime Value reporting delivered measurable revenue and operational scale.

Option Alpha