Case Study: American Swimming Coaches Association achieves automated, scalable membership management for 10,000+ members with MemberMouse

American Swimming Coaches Association - Customer Case Study

The American Swimming Coaches Association, a global certifier of swim coaches that serves over 10,000 members annually with a team of 10, faced slow, error-prone manual processes for new member registration, payment verification, and account setup. After years of “duct-taped” workflows on WordPress—multiple membership levels, certification courses, publications and a store—the organization needed a solution to automate onboarding, billing, and content access without rebuilding their site.

ASCA implemented MemberMouse on their WordPress site (integrated with Sensei for LMS functionality and WooCommerce for store sales) to automate signup, payments, content protection and member workflows. MemberMouse enabled instant access to certifications (reducing approval times from days to minutes), automated Mailchimp lists and push notifications, provided revenue reporting and custom account fields, and applied member discounts in WooCommerce—freeing staff from repetitive tasks while reliably serving 10,000+ members and improving the overall member experience.

American Swimming Coaches Association