Case Study: Workweek Lunch achieves rapid membership growth with Memberful

Workweek Lunch reaches 750 members in 2 months with Memberful

Workweek Lunch, founded by Talia Koren, was a popular Instagram account providing free healthy meal plans and recipes. The challenge was to successfully monetize its large and engaged follower base by transitioning from free content to a paid subscription model without alienating its audience. The company chose Memberful to implement a membership site.

Memberful provided the platform for Workweek Lunch to launch its paid meal prep program. Through careful beta testing, building anticipation, and offering launch incentives, Workweek Lunch quickly gained 750 paying members within just two months of launching, far exceeding growth expectations and successfully establishing a new revenue stream.

Workweek Lunch