Case Study: The Air Current automates subscriptions and grows membership with Memberful

The Air Current launches independent membership for $199/yr with Memberful

The customer, The Air Current, is an independent aviation publication founded by Jon Ostrower. After being impacted by budget cuts at a large media company, Ostrower faced the challenge of building a sustainable journalism business from scratch. His key challenge was to monetize his niche expertise while managing all aspects of the business, including subscriptions, so he could focus on creating high-quality content for his audience. He turned to the vendor, Memberful, for a subscription management solution.

Memberful provided a white-label membership platform that integrated seamlessly with The Air Current's WordPress site. This solution automated payment processing and member management, creating a "set-it-and-forget-it" system. By using Memberful, Ostrower was able to concentrate on producing exclusive, in-depth content, which successfully drove subscriptions. This allowed The Air Current to become a viable and sustainable business, reaching a global audience including a dedicated readership in China.

The Air Current