Case Study: OT Potential builds a thriving OT community with Memberful

OT Potential launches a thriving membership community in 2 weeks with Memberful

OT Potential, founded by Sarah Lyon, is an online community for occupational therapists seeking to collaborate and integrate evidence-based research into their practice. The challenge was the lack of a dedicated platform for OTs to discuss research and share practical advice, which led Lyon to seek a membership solution. She initially feared she would need a complex custom build to achieve her vision.

Using Memberful, OT Potential was able to quickly launch a paid membership site. The platform seamlessly integrated with Discourse for forums and Intercom for communication, simplifying the technical build. This allowed Lyon to focus on growing the community, which has seen steady growth since its launch. Memberful's agility also enabled easy implementation of pricing tiers, free trials, a referral program, and the addition of new features like continuing education courses, helping the community make a practical difference in patient care.

OT Potential