Case Study: Workweek Lunch achieves 750 paid members in two months with Memberful

How Workweek Lunch found the recipe for membership success

Workweek Lunch, created by former health journalist Talia Koren, grew to 140k engaged Instagram followers by promoting intuitive eating and anti-diet meal ideas. The challenge was turning that audience into paying subscribers while making sure a membership model was sustainable and that she could consistently produce the content members would expect.

Koren tested a subscription model first with a 50-person beta and sold eBooks and downloads to gauge interest, then built anticipation via Instagram and email, offered a launch-week bonus, and rolled out a meal-prep membership. The approach paid off: 300 sign-ups in the first week and 750 members within two months, validating the membership strategy and delivering faster-than-expected revenue growth.

Workweek Lunch

Talia Koren

Workweek Lunch