Case Study: Vessy.com builds a global, invite-only D&I community to support professionals with Memberful

How Vessy.com uses membership for their global community

Vessy.com, founded by D&I expert Vessy Tasheva, set out to solve a common problem: D&I professionals working in isolation and facing emotional burnout, knowledge loss, and low volunteer retention. Vessy wanted a safe, selective global community that could be sustainably funded but didn’t require her to build or maintain complex payment and backend systems.

She launched an invite-only paid membership powered by Memberful to make the community easy to join and manage. The platform provides forums, messaging, monthly calls, collaboration opportunities and in-person meetups; since its private beta in June it has grown to 40+ members across 10 countries, including employees from Mozilla, Heineken and SoundCloud, with a public launch and events planned to expand reach.

Vessy.com

Vessy Tasheva

Diversity and Inclusion (D&I) Expert and Founder