Case Study: Relay FM achieves amplified reach and sustainable revenue with Memberful

How Relay FM used marketing and memberships to amplify their podcast network

Relay FM is an independent podcast network founded by Myke Hurley and Stephen Hackett. Facing a crowded market of over 500,000 podcasts, the team needed to cut through the noise by building a recognizable brand, earning listener trust, and finding sustainable ways to monetize their shows.

They implemented a cohesive visual identity (consistent artwork and an “R” mark), prioritized high-quality, consistent content, sold ads in-house to preserve fit and CPMs, and launched memberships via Memberful to support smaller shows and deepen listener relationships. The outcome was stronger brand recognition, highly engaged audiences who listen through ads, diversified revenue from advertising and memberships, and closer direct connections between hosts and supporters.

Relay FM

Stephen Hackett

Relay FM