Case Study: Political Wire achieves instant membership growth and high retention with Memberful

How Political Wire spent a decade growing loyalty and community

Political Wire, founded and run by Taegan Goddard, is a long-running political news and analysis blog built on WordPress that has grown a loyal, frequent-reading community. Taegan needed a way to monetize and deepen subscriber relationships without changing the site’s design or user experience, while also diversifying revenue beyond fickle advertising income.

He implemented Memberful, which runs quietly in the background of his WordPress site and was set up in hours to offer monthly and annual paid memberships with exclusive content and an ad-free experience. The launch produced immediate sign-ups, strong retention, predictable recurring revenue, and closer community engagement through member polling — enabling Taegan to steady his business and reduce dependence on advertising.

Political Wire

Taegan Goddard