Case Study: OT Potential achieves an engaged, evidence-driven occupational therapy community with Memberful

How OT Potential changes patients lives through community

OT Potential is a members-only community started by occupational therapist Sarah Lyon to connect isolated OTs, share evidence-based research, and improve patient care. After finding no existing community for practical research discussion—and expecting a costly custom build—she needed an easy way to host forums, index articles, manage members, and drive engagement.

By integrating Memberful with Discourse and Intercom, Sarah launched a fast, affordable platform centered on weekly article reviews, low-cost tiers ($3/month or $25/year), and incentives like a weekly $100 prize for top comments. The setup let her focus on content and growth rather than engineering; OT Potential has steadily grown into an engaged, practical community that helps practitioners quickly adopt research-backed treatments and improve patient outcomes.

OT Potential

Sarah Lyon

OT Potential