Case Study: The Block achieves a thriving crypto membership community with Memberful

How Jake McGraw of The Block started a membership-based business to connect the cryptocurrency community

The Block, founded by Jake McGraw and Mike Dudas, created Genesis — a membership-based community that delivers serious, skeptical coverage of cryptocurrency through daily briefings, podcasts, newsletters and a private Slack. Their challenge was to launch a secure, paid experience that fostered high-quality, trustable discussion (not the noise of free social channels) without diverting resources to build custom login, payment and membership infrastructure or relying on ad revenue.

They integrated Memberful to handle logins, payments, renewals and transactional emails, enabling a fast launch of the Genesis membership and its Slack-based community. The result was a focused, high-trust group of paying members, quicker time-to-market (avoiding a 4–5 month custom build), lower development cost and the freedom for The Block to concentrate on producing high-integrity crypto reporting.

The Block

Jake McGraw

Chief Technology Officer