Case Study: /dev/color achieves automated membership billing and frees staff time with Memberful

How /dev/color is helping black software engineers level up in their careers

/Dev/color is a nonprofit founded in 2015 to support and advance Black software engineers through peer mentorship, cohort “Squads,” and programs like AMP and BES. The organization rapidly grew to over 360 members across multiple chapters and launched corporate partnerships through The Guild, but with only nine full-time staff they needed a way to automate administrative and payment workflows so the team could scale programming without adding operations overhead.

They adopted Memberful to handle subscriptions, scheduled billing, member notifications, and integrations with their website and Slack. Automating payments and account management removed the need for manual finance follow-up, saved time and resources, and let the small team focus on member programs—contributing to measurable member outcomes like higher compensation and stronger career progression.

/dev/color

Lajuanda Asemota

Executive Director