Case Study: REAL Coaching Doubles Growth with MemberDev

How REAL Flipped the Coaching Model and Doubled their Growth

REAL Coaching is an Amazon seller coaching business co-founded by Isaac Kuhlman and Kirsty. Their main challenge was scaling beyond fixed 90-day coaching cohorts, which limited how many clients they could serve and how much revenue they could generate. They partnered with MemberDev for a customizable online platform to better match their coaching workflow and support their growing membership-based business.

MemberDev helped REAL Coaching build an evergreen platform with courses, DIY training resources, SOP and template libraries, and forums for client engagement. This let clients join at any time, improved one-to-many delivery of coaching and training, and removed the bottleneck of cohort-based delivery. The change doubled revenue, and REAL Coaching has since supported 2,000+ clients and driven more than $18M in Amazon sales.