Case Study: Oklahoma Cattlemen's Association achieves membership growth and cost and time savings with MemberClicks' Oasis AMS

How the Oklahoma Cattlemen’s Association Grew Its Membership by Empowering Field Reps with an All-in-One Membership Management Solution

The Oklahoma Cattlemen’s Association (OCA) is a 10-person statewide advocacy group representing about 5,000 cattle producers. Charged with member recruitment and retention, OCA was hampered by a single-user, centralized database run from one computer, which created delays, staff frustration and lost dues revenue as the organization sought growth.

OCA moved to MemberClicks’ cloud-based Oasis AMS, giving staff and three new field reps mobile access to member records, websites, forms and communications. The all-in-one system streamlined renewals (about 5% of January renewals shifted online), improved member outreach, reduced mailing and admin costs, and helped grow the largest membership category by more than 300 members while boosting lapsed-member reinstatements.

Oklahoma Cattlemen's Association

Chancey Hanson

Director of Communications