Case Study: Tampa Bay Chamber achieves accurate benefits tracking and stronger member retention with MemberClicks Benefits Management

How one chamber manages several membership levels (each with its own unique set of benefits) with one simple tool

The Tampa Bay Chamber offers multiple membership tiers, each with its own set of benefits, but had no reliable way to track how those benefits were used. That meant staff had to trust members to follow limits on things like complimentary event registrations, and members themselves sometimes exceeded allowances because they couldn’t see whether colleagues had already claimed free spots.

Implementing Atlas’s Benefits Management automated tracking and enforcement—stopping free registrations after an allotment is used (while still allowing paid sign-ups) and showing used/unused benefits on member profiles. The feature simplified administration, reduced benefit overuse, and gives staff a clear tool to demonstrate value during renewal conversations, helping with retention and recruitment.

Tampa Bay Chamber

Patie Powers

Member Relations Specialist