Case Study: MC Thrive achieves 400 virtual attendees and nearly $14,000 in unplanned revenue with MemberClicks

How MemberClicks Used MC | LMS to Increase Virtual Event Registration and Generate Unplanned Revenue

MemberClicks, a technology provider for associations and chambers, faced the sudden cancellation of its three-day MC LIVE! conference and needed a fast, affordable way to deliver timely virtual education. A five-person marketing team pivoted to create MC Thrive, a one-day online event built around their MC | LMS platform to meet urgent industry needs.

Using MC | LMS (with CrowdCast for live sessions and ePly for registration), MC Thrive hosted 400 participants (peak live 343), offered five CAE credits, and generated nearly $14,000 in unplanned revenue from $99 registrations while connecting 10 sponsors with 5–12 leads each; post-event feedback was strong (97% likely to attend again, 91% found content helpful, 97% praised speakers).

MC Thrive

Callie Walker

Senior Inbound Marketing Specialist