Case Study: Virginia Society of Association Executives achieves simplified member experience and faster support with MemberClicks

How customer service experiences can be make-or-break when it comes to technology solutions

The Virginia Society of Association Executives (VSAE) needed a simpler, more reliable association management system after years with a complex AMS that frustrated members — RSVP processes could take up to seven clicks — and inconsistent customer service hurt the user experience. At the same time VSAE was planning a major brand refresh and needed a partner who could support both technology and design.

VSAE chose MemberClicks for its simplicity and responsive support; MemberClicks redesigned a mobile-friendly website, streamlined member workflows, and provided fast, knowledgeable customer service. The switch reduced tech-related issues, increased member satisfaction (members now ask what system VSAE uses), and established a strong ongoing partnership.

Virginia Society of Association Executives

Brandon Robinson

Executive Director