Case Study: New Mexico Restaurant Association proves membership value and retains key sponsors with MemberClicks' Atlas Benefits Management

How a statewide association proves membership value and retains key sponsors with a white-glove experience

The New Mexico Restaurant Association (NMRA) represents the state’s restaurant industry and depends on five major sponsors each year. NMRA wanted to deliver a white‑glove experience for those sponsors but lacked accurate visibility into which sponsor benefits were available or being used, making it hard to prove value and secure renewals.

By adopting the Benefits Management tool in Atlas, NMRA can generate profile reports, show sponsors exactly what they’ve used, and let staff view and apply remaining perks on sponsors’ behalf. The result: stronger sponsor relationships and renewals, new revenue opportunities as benefits often offset or exceed membership costs, and plans to expand benefits visibility and targeted offerings to drive further value.

New Mexico Restaurant Association

Cindy Ploen

Director of Finance and Administration