Case Study: Public Relations Society of America, Austin Chapter achieves stronger member engagement and streamlined event management with MemberClicks

How a local association used their website and AMS to connect with their members

PRSA Austin, the local chapter of the Public Relations Society of America, needed a better way to connect with members, coordinate events, and manage communications and board transitions. After a 2010 website overhaul, the chapter’s communications officers still faced challenges segmenting audiences (members, students, sponsors, one-time attendees), recruiting volunteers, and keeping engagement high across varied member types.

By implementing MemberClicks AMS and integrating it with their site, PRSA Austin gained event scheduling and payment processing, robust member classifications, targeted email blasts, and persistent board email addresses (e.g., President@PRSA.austin.org). The result was smoother conference coordination, more effective volunteer outreach and promotional messaging, improved member communications (including job postings and renewal nudges), and a roadmap toward a members-only site and online community.

Public Relations Society of America, Austin Chapter

Shelly Gupta

President-Elect