Case Study: Tag & Label Manufacturers, Inc. achieves increased member engagement and simplified membership management with MemberClicks

Get the data you need and increase member engagement with MC Trade + CommUnity

Tag & Label Manufacturers, Inc. (TLMI) needed a better way to market its value to new companies, connect members, and keep engagement strong amid industry and economic pressures. The association had been using a larger platform that felt like overkill, so it turned to MemberClicks and its MC Trade association management software, along with the CommUnity platform, to better manage dues, renewals, and member interactions.

MemberClicks helped TLMI simplify complex affiliate memberships, improve reporting and access controls, and launch a members-only CommUnity site for content, committees, and networking. The new dues structure also delivered a significant revenue increase for 2023, while the online community became a valuable hub for engagement, advocacy, and member connections.

Tag & Label Manufacturers, Inc

Dale Coates

Tag & Label Manufacturers, Inc