Case Study: Florida Festivals and Events Association achieves 33% membership growth, 91% retention and 98% member satisfaction with MemberClicks

Florida Festivals and Events Association - Customer Case Study

The Florida Festivals and Events Association (FFEA) is a Florida trade association that supports festival, event, and fair professionals; with a staff of one and roughly 700 members, leadership needed to accelerate membership growth, improve admin and member user experience, and add high‑value benefits after operating from spreadsheets and a coded website. Their north‑star goal was membership growth and better retention while keeping solutions affordable and easy to use.

FFEA implemented connected MemberClicks solutions—Oasis AMS, MC | LMS, a job board and conference app—to automate renewals and invoicing, launch virtual education and a certification program, and create a revenue‑generating career center. The tools freed about 40 hours a month of staff time, increased award submissions by 300%, and helped drive a 33% membership increase, a 91% retention rate and a 98% member satisfaction score.

Florida Festivals and Events Association

Suzanne Neve

Chief Executive Officer