Case Study: Yves Rocher improves influencer marketing with Meltwater

Yves Rocher finds the best influencers in a fraction of the time with Meltwater

Yves Rocher, a global beauty brand, faced challenges in identifying and recruiting influencers who aligned with their values of sustainability and natural ingredients. Their regional marketing team found the manual process of searching social media for influencer stats and audience insights to be tedious, time-consuming, and ineffective for different local markets.

Using Meltwater's Social Influencer Discovery tool, Yves Rocher gained access to a vast database of influencers and advanced filtering capabilities. This allowed the regional team to efficiently find the best influencers for specific campaigns based on demographics and interests. The solution from Meltwater significantly reduced the time spent on discovery, enabled better outreach to local markets, and resulted in more effective, data-driven influencer marketing campaigns.

Yves Rocher