Case Study: Yves Rocher achieves faster, data-driven influencer discovery and improved campaign performance with Meltwater

Yves Rocher - Customer Case Study

Yves Rocher, a global beauty brand founded on sustainability and natural ingredients, needed to scale influencer marketing across multiple local markets but struggled with a slow, manual process of finding partners. The regional team lacked access to reliable audience insights, demographics and topical relevance, making it difficult to identify influencers who truly matched the brand’s values.

Using Meltwater’s Social Influencer Discovery tool, Yves Rocher accessed a searchable database of millions of influencers, with filters for interests, audience demographics and engagement metrics to vet talent beyond vanity numbers. The platform cut discovery time dramatically, enabled regionally tailored influencer lineups, and supported a data-driven approach that improved campaign effectiveness and measured impact.

Yves Rocher

Angelique Hernandez

Asia Marketing Director