Case Study: York Durham Headwaters achieves three times the media coverage and accurate retroactive reporting with Meltwater

York Durham Headwaters - Customer Case Study

York Durham Headwaters, the tourism organization promoting three counties near Toronto, needed accurate, easy-to-share media monitoring to support product and marketing strategies. Their previous provider frequently missed articles, couldn’t run retroactive or ad‑hoc analytics, produced discrepant coverage counts that skewed ROI, and bundled expensive print monitoring that was rarely used.

After switching to Meltwater’s global monitoring platform—complete with customizable dashboards, Boolean search, and retroactive reporting—the team could surface online coverage and influencers, pull ad‑hoc analytics, and report reach, earned media value, and sentiment. They began seeing three times more consistent coverage, delivered more accurate figures to their board at the same subscription cost, and saved time meeting reporting deadlines with more responsive support.

York Durham Headwaters

Susan Boyle

Director of Marketing