Case Study: Yogurt Top Marketing drives data-led content strategy and campaign optimization with Meltwater

Yogurt Top Marketing - Customer Case Study

Yogurt Top Marketing, a multi-disciplined digital marketing agency, needed better insight into social and news conversations to shape content, improve customer journey mapping, and support SEO, PR, and social media strategies. They turned to Meltwater’s media intelligence and monitoring tools to build more effective customer personas and identify influencers and brand advocates.

Meltwater helped Yogurt Top Marketing optimize content by audience stage, nurture relationships with influencers, and measure campaign performance against client KPIs. The result was stronger content, email, and social strategies, more external links and search visibility from coverage, and ongoing improvements driven by Meltwater measurement data.

Yogurt Top Marketing

Adam Šapić

Digital Marketing Manager & Strategist