Case Study: Yoco achieves efficient social media management and increased sign-ups with Meltwater Engage

Yoco - Customer Case Study

Yoco, founded in 2015 with offices in Cape Town and Johannesburg, helps more than 19,000 South African SMEs accept card payments via its Point of Sale app and mobile card reader — 70% of its customers had never accepted cards before. Rapid growth made social media management difficult: the team needed a single view of incoming messages, faster community response, and accurate, real-time analytics to measure and improve their social efforts.

By adopting Meltwater Engage, Yoco consolidated all channels into one platform, streamlined responses, scheduled posts, tracked conversation history and sentiment, and gained robust reporting. The result was faster complaint resolution, better ad/campaign follow-up (including Facebook paid and dark ads), increased sign-ups and sales, and simpler, more effective social media operations.

Yoco

Robyn Viljoen

Social Media and Community Manager