Case Study: World Vision stays ahead of humanitarian crises with Meltwater

World Vision keeps crisis updates flowing 24/7 with Meltwater

World Vision Australia, a well-known global charity, needed a communications tool to respond quickly to emerging humanitarian crises and provide credible information to the Australian public and media. Their challenge was to monitor global news 24/7 to stay across key stories and effectively guide their media engagement strategy. To meet this need, they partnered with vendor Meltwater and utilized its media monitoring and intelligence product.

The solution implemented by Meltwater provided World Vision with real-time media monitoring and 24/7 support, which was crucial during international emergencies. The results were a more informed global team, a refined communications strategy, and the ability to quickly measure public sentiment and deploy spokespeople. Meltwater’s service enabled the charity to effectively track crises and keep Australians informed.

World Vision