Case Study: Woodloch Resort achieves $251,800 in earned media value with Meltwater

Woodloch Resort - Customer Case Study

Woodloch Resort, an award-winning all-inclusive family destination, needed to scale its influencer marketing as manual processes became too slow and risky. The communications team sought a way to more efficiently find, vet and manage influencers while evolving from “mommy bloggers” to full-fledged creators to drive bookings, awareness and media coverage.

Using Meltwater’s Influencer Analysis and Find Influencers tools, Woodloch cut influencer search time by up to 70% weekly, tracked post engagement, and built a brand ambassador program that has generated over $70,000 and grown to 250+ partners. A holiday campaign with seven recruited influencers produced 89 published posts, reached 251,900 users, delivered 8.1M+ impressions and an estimated $251,800 in earned media value.

Woodloch Resort

Erica Bloch

Associate Director of Communications