Case Study: Woodloch Resort boosts press coverage by 2,100% with Meltwater's influencer marketing solution

Woodloch Resort boosts press coverage by 2,100% with Meltwater

Woodloch Resort, an all-inclusive destination in Pennsylvania's Pocono Mountains, needed to scale its successful but manual influencer marketing program to boost bookings and brand awareness. The process of manually finding, vetting, and tracking influencers was time-consuming and made it difficult to measure ROI, preventing the program from growing effectively. To address this challenge, the resort turned to Meltwater's influencer marketing solution.

By implementing Meltwater, Woodloch Resort streamlined influencer discovery and management. The platform's tools cut down vetting time by 70% and provided automated tracking of engagement and earned media value. This allowed the resort to confidently partner with over 250 influencers. In one holiday campaign, Meltwater helped generate over $250,000 in earned media value and led to a 2,100% increase in traditional press coverage, significantly growing brand awareness.

Woodloch Resort