Case Study: West Virginia International Yeager Airport boosts visibility and wins awards with Meltwater

West Virginia International Yeager Airport boosts visibility 140x with Meltwater

West Virginia International Yeager Airport (CRW) needed a better way to monitor public sentiment and demonstrate its communications impact to leadership and stakeholders. Its previous method of manually tracking media mentions across multiple platforms was time-consuming and provided limited visibility. The airport partnered with Meltwater to implement its Media Intelligence and Social Listening & Analytics services to gain a consolidated view of its media presence.

Using Meltwater, the airport centralized its media monitoring and gained real-time insights. This enabled the team to efficiently track over 1,600 traditional media mentions and achieve a more than 140x year-over-year growth in social media mentions. The solution was critical for securing an industry award and for measuring the massive impact of a specific campaign, which generated 144,000 mentions and over 2 billion in total reach. Meltwater provided the data needed to prove results and refine strategy.

West Virginia International Yeager Airport