Case Study: West Palm Beach Downtown Development Authority boosts influencer targeting and communications with Meltwater

West Palm Beach Downtown Development Authority targets 3-mile community with Meltwater

The West Palm Beach Downtown Development Authority (DDA) sought to promote its city's vibrant downtown resurgence and connect with both residents and visitors. Their challenge was identifying and selecting the right social media influencers to effectively engage new demographics and promote their campaigns. They turned to Meltwater and its Social Influencers Platform to find a solution.

Using Meltwater's platform, the DDA leveraged influencer segmentation tools to confidently form new partnerships with the right contacts, eliminating wasted effort. The solution also provided media monitoring and analytics, allowing the team to measure the impact of their communications more effectively. This resulted in greater accountability and saved time, enabling them to successfully target audiences from neighboring cities and generate more interest in visiting West Palm Beach.

West Palm Beach Downtown Development Authority