Case Study: Waste Recycling Group achieves rapid media response and industry insight with Meltwater

Waste Recycling Group Works to Generate Renewable Energy by Staying Ahead of The Game

Waste Recycling Group (WRG) is a leading UK waste management and energy recovery company that handles millions of tonnes of household, commercial and industrial waste each year. Because public debate, legislation and competitor activity around recycling and renewable energy move fast and attract wide media attention, WRG needed a reliable way to monitor news and react quickly while keeping senior managers and the board fully informed.

WRG implemented the Meltwater News global media monitoring service with bespoke search terms and automated alerts, delivering daily and real-time clippings to key staff. The result was faster, more confident responses to both negative and positive coverage, timely briefings for directors, better competitor and legislative tracking, and a significant boost in efficiency and situational awareness.

Waste Recycling Group

Mike Snell

General Manager for External Affairs