Case Study: W Singapore boosts social media engagement with Meltwater

W Singapore boosts social media engagement 200% with Meltwater

W Singapore, a major hotel in Singapore's competitive hospitality sector, faced the challenge of monitoring its growing online presence and gaining insights from guest feedback across numerous social media platforms and review sites. Without Meltwater's social listening and analytics service, it was impossible for their team to manually track all the conversations and data.

By implementing Meltwater, the hotel gained a centralized platform to capture online data, understand public sentiment, and connect with guests personally. This solution enabled a more strategic social media approach focused on user-generated content. As a result, W Singapore achieved a 200% increase in social media engagement and a 10% growth in its social reach, providing valuable data to inform future marketing campaigns.