Case Study: Vricon generates global awareness and reaches journalists with Meltwater

Vricon saves time and tracks media in one platform with Meltwater

Vricon, a U.S. company providing 3D geospatial technology, faced the challenge of generating global brand awareness as a new startup. Without a media monitoring tool, they were unable to identify key journalists, target their outreach, or capitalize on real-time media opportunities and positive coverage from events. To support its growth, Vricon needed an all-in-one PR and communications solution from a vendor like Meltwater.

Using the Meltwater platform, Vricon implemented a solution to target interested countries, identify qualified journalists through an influencer database, and monitor real-time mentions during industry conferences. This allowed them to personalize outreach and immediately capitalize on opportunities. As a result, Vricon saved significant time by aggregating social content and monitoring in one place, successfully secured positive press in outlets like The Associated Press, and proved the reach and results of their campaigns.

Vricon