Case Study: vivo Global improves market-specific media intelligence and decision-making with Meltwater

vivo uses Meltwater to track media across 60+ countries and reach 400 million users

vivo Global, a major Chinese smartphone manufacturer, needed a media intelligence tool to monitor its global PR efforts and quantify performance across different markets as part of its worldwide expansion. The data-driven company required a single, easy-to-use solution from a vendor like Meltwater to track media coverage, prove ROI, and assess whether it was working with the right media and influencers.

Meltwater implemented its business intelligence and AI tool, Fairhair, along with its influencer analytics platform, Klear. This solution provided vivo Global with a clear picture of its media mentions and public sentiment in the global smartphone market. As a result, the company can now make better, data-driven decisions tailored to specific markets, compare product launches against competitors, and share precise insights with its regional teams.

vivo